Hailey Bieber was reminding fans she was a Bieber when out in New York City on Monday morning.

The model, 26, had on a large gold and diamond-encrusted B pendant necklace as she was seen making the press rounds to plug her brand Rhode.

And her 29-year-old husband Justin Bieber was just one step behind her as they exited a car.

She showed off her very toned figure in a strapless and very short red satin dress that came in at the waist to highlight her hourglass curves.

Earlier the beauty hit Good Morning America to chat up Rhode’s new partnership with Krispy Kreme strawberry donuts.

You glow girl: Hailey Bieber was reminding fans she was a Bieber when out in New York City on Monday morning. The model, 26, had on a large B pendant necklace as she was seen making the press rounds to plug her brand Rhode

Her man backs her: Her 29-year-old husband Justin Bieber was just one step behind her as they exited a car

The Vogue star also carried a small structure red purse and matching heels that were backless and had an open toe

The daughter of Stephen Baldwin also wore razor-thin black sunglasses.

And around her ankle was a diamond anklet that shone in the sunlight.

The pop star was much more dressed down as he had on a pale gray hoodie with matching long shorts.

His footwear was eye catching. The Sorry singer had on yellow crocks with accessories on the front. And he added white socks.

The Canadian performer also wore a pale Barbie pink cap backwards as he showed off facial stubble.

Way to go: She showed off her very toned figure in a strapless and very short red satin dress that came in at the waist to highlight her hourglass curves

All work: Earlier the beauty hit Good Morning America to chat up Rhode’s new partnership with Krispy Kreme strawberry donuts

Silly Biebs: Here Justin wore his pink hat over his pulled up hoodie

This guy is hilarious: The star wore all gray with yellow Crocs

She was also seen in another outfit before that.

Hailey had on a white rumpled minidress that highlighted her long, sculpted legs. It seemed to be sewn just so to resemble messy bed sheets.

There was also a dark bruise on display near her hip that looked painful.

The catwalk sensation had cherry red mules with a large buckle on top and a pointy toe that looked borrowed from the 1950s.

And the niece of Alec Baldwin carried a matching red purse that appeared long and flat. There were silver accents on the sides.

On her Instagram account, Hailey showcased her red look as she promoted the upcoming drop of her strawberry glaze flavored peptide treatment.

She hit the camera with an over-the-shoulder pose. ‘It’s Strawberry Glaze day!!!!!!!!!!’ Hailey wrote with berry emojis.

The newest addition to her Rhode beauty brand will be available on September 16 for $16.

White hot: She was also seen in another outfit before that. Hailey had on a white rumpled minidress that highlighted her long, sculpted legs

Like an unmade bed: The frock seemed to be sewn just so to resemble messy bed sheets

Owie: There was also a dark bruise on display near her hip that looked painful

Red-y for it: The catwalk sensation had cherry red mules with a large buckle on top and a pointy toe that looked borrowed from the 1950s. And the niece of Alec Baldwin carried a matching red purse that appeared long and flat

The star sat down for an interview with Cosmopolitan to talk about the inspiration behind her strawberry glazed lip peptide.

‘I’ve always loved the comparisons to beauty and food — it’s just so silly and cute and imaginative,’ she told the outlet.

‘And since I’ve always said I wanted to look like a glazed doughnut when I go to bed, I knew that if there was a world in which I could do something fun with Krispy Kreme, I wanted to do it,’ she explained.

‘I decided that I wanted to make a scent that was reminiscent of strawberry, in general, but strawberry glaze specifically because when I was a kid my favorite doughnut ever was a strawberry-frosted doughnut with sprinkles,’ Hailey explained.

‘So, this is a really nostalgic flavor for me, because I would still go and get that doughnut to this day, that’s how much I love it,’ she concluded.

Coming soon! The model promoted the next addition to her Rhode makeup brand, the Strawberry Glaze peptide lip treatment

Making headlines! Bieber was promoting her upcoming beauty drop on Good Morning America

Rhode to success: The siren modeled a denim look to plug the new red lip gloss last week

The new product debut comes as news surfaced that she has become ‘heavily involved’ in her husband, Justin Bieber’s, business affairs.

‘Hailey has taken control and is heavily involved. She’s a part of meetings and she’s talking a lot for him,’ a source informed Page Six in an article published on August 20.

‘She’s the voice. They’re becoming this power couple.

‘She’s a big part of everything he’s doing,’ the insider further added.

Src: dailymail.co.uk