Know the team.
Compare L90 Strength, Attack, Defence and Form. Follow a club through its season and see how recent performances compare with expectations.
Explore Strength RankingsAbout LOAD90
Football,
with context.
Club strength, match forecasts and the stories behind the numbers.
Every match has a bigger picture.
LOAD90 brings team ratings, playing style, recent performance and the fixture calendar together, so you can understand the teams and the match ahead.
Explore the evidence. See the possibilities. Keep the uncertainty in view.
Read the match.
Explore expected goals, outcome probabilities and the factors behind a forecast. See how each fixture fits into the wider competition.
Explore competitionsLook beyond the result.
Winning doesn’t always mean improving. Losing doesn’t always mean declining. LOAD90 connects results, performance and expectations to reveal the patterns behind the scoreline.
Explore InsightsOur purpose
Why LOAD90 exists
Football is more than a scoreline. A win doesn’t always mean a team played better. A defeat doesn’t always tell the whole story.
LOAD90 was created to connect results, performance and expectations — giving football fans a clearer picture of what happens on the pitch and what might come next.
Our approach
Clear numbers. Honest limits.
Useful football analysis makes its assumptions visible.
Football comes first.
LOAD90 forecasts are built from football data. Bookmaker odds are not an input to the LOAD90 forecast.
A forecast is a probability.
A favourite can lose. Ratings and forecasts describe strength and likelihood; they do not promise a result.
Context has a role.
Rest, travel and weather help describe a team’s situation. They are not automatically treated as proven effects on a match outcome.
Behind the numbers
Understand how it works.
LOAD90 uses Elo-based strength ratings and a statistical goals model, with tested adjustments. Pre-match forecasts are frozen at kick-off, scales are versioned, and missing data stays visible.
LOAD90 and eScored share a football data infrastructure, while LOAD90 develops its own ratings, forecasts and contextual analysis. Coverage depends on the competitions and data available.